How Sales Automation can help your Business Close More Deals

It is without a doubt true that our sales process involves many repetitive tasks and processes. There is a lot of work involved in getting a sale. It takes a lot of time and effort for salespeople to analyze what their customers want, reach out and follow up with them.

The more prospects or customers you have, the more difficult it is to make calls, schedule meetings, and send emails. Automation plays a key role here.

The sales automation process automates repetitive and monotonous tasks so that the sales process flows smoothly and efficiently. Automation will allow salespeople to spend more time selling and less time streamlining.

What does Sales Automation Mean?

Automation of sales tasks and workflows is done with the help of customer relationship management (CRM) and sales automation software.

By automating sales processes, sales teams can focus on closing deals with high-value prospects and maintaining relationships with existing customers, rather than having to worry about managing partners, distribution channels, and customers. With sales automation, sales professionals can manage their calendars, process opportunities, and update contact information without having to manually enter data into their CRM systems.

How Sales Automation Works

In the process of automating sales, there are several steps:

Automating guidance

By using sales automation software, sales teams receive reminders and notes. As a result, the reps stay on task and are less likely to miss out on valuable prospects.

Automated lead management

Lead management automation can help you convert prospects into customers. This step of automation allows sales executives to create a more curated list of leads by using rules and filters. 

With the help of your sales automation software, you can easily segment and score your leads according to their characteristics and behaviors, including email opens, click-through rates, and social searches.

Automating communication

Communication automation can include automated sales emails, automated voicemails, appointment scheduling tools, and personal email sequences.

When a customer or lead does not answer the phone, sales reps can pre-record a message at their leisure. Agents no longer have to think of responses immediately, every time they are asked a question.

Your sales agents can schedule meetings with customers quickly and conveniently with built-in appointment scheduling. All tracking is handled by the software, so no notes are needed. Customers and sales reps are also reminded by the software.

Data entry automation

Although data entry can be time-consuming and tedious, it is an unavoidable task. In those days, there were no sales automation tools. 

Sales automation software streamlines contact management by auto-filling prices, product details, and contact details for leads and customers, saving sales reps valuable time.

Automating research

Automated sales systems go beyond what sales teams can do by using the internet and social media to gather information about prospects and customers. 

Lead profiles are created and updated using this information, win probability scores are calculated, and hot sales opportunities are identified.

It saves the sales reps a lot of time, as well as ensures that they are always up-to-date on their contacts and prospects. Each member of the sales team has access to this knowledge via a central repository.

Activity logging automated

Real-time recording of sales emails, phone calls, and in-person visits will help other reps know where a rep is in the sales process. 

Once again, automated activity logging saves agents a lot of time, allowing them to focus more on getting leads and closing deals.

Creating records automatically

Sales automation software can automatically create new records and profiles when your sales teams scan business cards or confirm newsletter opt-ins.  Sales reps are relieved of a major time-consuming task when records are created automatically. The software identifies hot leads for them so that they can focus on closing deals with those leads.

How Sales Automation Can Help Your Business Close More Deals?

1. Enhances the sales process

By automating the entire sales process, errors are eliminated and the process can be completed quickly. A company can lose a great deal of money due to a minor mistake in their sales.

In sales automation, sales agents are asked to perform daily, weekly, or monthly administrative tasks using an automated system.

2. Boosts profits and efficiency

Salespeople can make better use of their time and resources that are limited, such as sales and budgets, by using automation. As a result, revenue and productivity per employee will increase organically.

The following statistics prove this:

  • In 2020, 61% of businesses using automation exceeded their revenue targets.
  • The use of competitive intelligence and market data by sales leaders in 2021 exceeded their revenue by 44%.
  • Those companies that automate their sales process generate around 16% more leads than those that do not.

3. Improves data collection and accuracy

Lead capture automates the process of entering leads into CRM systems, saving salespeople time and effort. Their time is freed up to prospect for new business. Then you can develop more effective marketing strategies based on who your target market is.

As a result of better data, better forecasts can also be made. Reports and forecasts can be run with confidence without micromanagement when sales data is automated and captured for each prospect.

4. Quickly identifies high-quality prospects

Your sales team will be able to distinguish highly qualified prospects from those who are just looking for information by automating the sales process using the right criteria. More sales and revenue can be generated by spending more time on qualified deals.

61 percent of businesses using AI-based sales automation in 2020 exceeded their revenue targets. Various brands have increased conversion rates through lead nurturing automation.

5. Provides insights into customer behavior

As prospects and customers interact with your company, you can track and manage their behavior automatically. Having a better understanding of their preferences will allow you to make a move when the time is right. 

When it comes to addressing their needs and converting them into customers, this gives you an advantage.


The goal of sales automation is not to increase sales numbers or improve business metrics. By automating sales processes, sales reps and teams are freed up to focus on critical priorities such as connecting with prospects and closing sales that will enhance your performance. 

The key to a successful sales strategy for your company is to give your sales personnel more time to focus on results-driven tasks.

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